With the increasingly fast development of modern media, communication with a variety of audiences has become of exceptional importance.

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By means of communication, every institution ensures that people are informed about its work, enables the transparency of its operations and seeks to build public trust. In addition to legislation, trust is the first principle underlying police legitimacy, which is why we must make continuous efforts to nurture it.

The best PR is done by police officers on the street and the way they interact with the public. The reputation of the police depends on how successfully they tackle and investigate crime and other incidents, on their professionalism, integrity and responsiveness, and on the way they approach people. But there is plenty of content that cannot be communicated to the public other than by means of mass media and other channels of communication such as websites, social networks and publications. The police inform the public about all important matters related to the provision of security in society on a daily basis.

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