Police officers from Maribor announced the winning student communications submitted in the scope of the Creaction ('Kreakcija') campaign promoting social responsibility and creativity, on 23 January 2026. Maribor Police Directorate has been carrying out the Creaction project for several years, in cooperation with the Faculty of Electrical Engineering and Computer Science at the University of Maribor (the Institute of Media Communications).
The goal of the project is to raise awareness on different aspects of safety among the youth. The project offers a challenge and an opportunity for students to prepare their first ever communication campaign. The project also helps students acquire ample and valuable practical experience that will be useful on their future path.
Head of the Institute of Media Communications Prof. Dr. Suzana Žilič Fišer underlined the importance of the young to participate in similar projects, where they can address the issues through their eyes. This provides added value, as they see them differently than other generations.
This year's participation resulted in 16 unique projects bursting with fresh ideas and purposeful messages. The students could choose from several topics: use of mobile phones while driving, peer violence, drink driving, the growing interest of the young to work with the police, protective measures against burglars, fight against illicit drugs.
The student submissions were judged by the expert and experienced jury members Jože Špiljak, Partner and CEO at Herman&Partners, Simona Kruhar Gaberšček, Editor In Chief at Marketing magazin, and Assoc. Prof. Tina Tomažič from the Institute of Media Communications, who has been carrying out the Creaction, together with her colleagues and the PR Officer of the Maribor Police Directorate Anita Kovačič, for six years in a row.
The three winning projects will be awarded by being posted and shown on different social media channels of the Police and on the screens in the Maribor public buses. The authors of the winning projects will also attend the national expert conference of the Public Relations Society of Slovenia.
Tia Meh and Jan Hrašar: Your future matters. Don't drive under the influence (1st place)
Gaja Leskovšek: Time for silence ("Čas za tišino") (2nd place)
Marcel Vrbnjak and Maja Fornezzi: The choice is yours ("Izbira je tvoja") (3rd place)
